Thursday, July 28, 2011

Look Who Else Jumped on the Low Calorie Band Wagon

Applebee’s was one of the first chain restaurants to start offering low calorie options with their Under 550 Calorie Menu, since them we have seen low calorie menu sections pop on various menus across the country.  Here are a couple of the latest low cal players:
 
Carl’s Jrs' Turkey Burger


How could anyone forget the TV commercial featuring Miss Turkey in her teeny-tiny turkey burger bikini?  The ad drew the attention of not only men, but also women and other health-minded diners: not because they wanted to know where to find their own turkey burger swimwear, but because the newest addition to the Carl’s Jr. menu is less than 500 calories.  Along with enjoying the success of another eye-catching TV campaign, the fast food chain has also seen a significant increase in sales in response to the low cal menu addition.

Starbucks’ Bistro Boxes


After being bashed in the new for their high calorie/high sugar beverages, the coffee giant is taking great strides to re-invent themselves health haven.  They started with lighter coffee drinks, smaller-portioned pastries, and now are even moving on to full meals with the addition of their new Bistro Boxes – complete entrees containing less than 500 calories each. Bon appetit!

Thursday, July 7, 2011

School meals and childhood obesity: is the connection as strong as we think?

Earlier this week during an in-office conversation about America’s obesity epidemic (these conversations happen a lot at FoodCALC) I was reminded of a Time Magazine article from a few years ago that really struck me.  Three years later, now much has changed. 
Childhood obesity is still a hot topic these days, and it seems that everyone is quick to place the blame on someone else, any entity, that could possibly be broken and subsequently fixed.  Restaurant menus, physical education programs, and most recently, school lunch meals, have all come under fire for contributing to childhood obesity.

While I agree that these groups individually play a role in childrens’ health, I think it is more important to look at the progression that society, as a whole, has made in contributing to America’s obesity epidemic. 

In the memorable summer 2008 issue of Time magazine, childhood obesity was examined from every level: environment, community, education, race, income, diet, neighborhood, and income.


A particularly interesting piece focused on school cuisine, with compelling pictorials of meals from the 1950s and today.  While a typical school lunch in the 1950’s consisted of indulgent foods like mashed potatoes, pot roast, ice cream, and whole milk, the total calorie count is less than the average school meal today.  My hypothesis is because these “indulgent” foods were at least whole, real, and pure—a luxury that is not afforded to modern school meals consisting of nachos, cookies, and canned peaches.  Can these changes be attributed to schools alone, or are they perhaps, a reflection of society’s priorities and cultural shifts?

At the end of the day, segmented groups such as schools and restaurants are merely an expression of society’s values as a whole.  The question of childhood obesity needs to be addressed from its root: obtaining information (and knowledge to interpret that information) to help facilitate the best choices for our society, our children, and ourselves.