Thursday, July 28, 2011

Look Who Else Jumped on the Low Calorie Band Wagon

Applebee’s was one of the first chain restaurants to start offering low calorie options with their Under 550 Calorie Menu, since them we have seen low calorie menu sections pop on various menus across the country.  Here are a couple of the latest low cal players:
 
Carl’s Jrs' Turkey Burger


How could anyone forget the TV commercial featuring Miss Turkey in her teeny-tiny turkey burger bikini?  The ad drew the attention of not only men, but also women and other health-minded diners: not because they wanted to know where to find their own turkey burger swimwear, but because the newest addition to the Carl’s Jr. menu is less than 500 calories.  Along with enjoying the success of another eye-catching TV campaign, the fast food chain has also seen a significant increase in sales in response to the low cal menu addition.

Starbucks’ Bistro Boxes


After being bashed in the new for their high calorie/high sugar beverages, the coffee giant is taking great strides to re-invent themselves health haven.  They started with lighter coffee drinks, smaller-portioned pastries, and now are even moving on to full meals with the addition of their new Bistro Boxes – complete entrees containing less than 500 calories each. Bon appetit!

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