Monday, May 23, 2011

From menu to label: Restaurant foods begin hitting grocery shelves


Stroll the aisles at your local supermarket and you may find yourself wondering if you just entered a grocery store or a popular restaurant chain’s dining room.  TGI Friday’s, California Pizza Kitchen, Taco Bell, and PF Chang’s are just a few restaurants who have licensed retail versions of their menu items to be sold on grocery shelves, and it’s a trend that is set to continue: Penetrating the retail market not only opens up an alternative revenue stream; it allows consumers to have the restaurant experience at home while still remaining connected to your signature offerings - think of it as an extension of your brand.

It’s not just the major chains that are making the jump.  California-based Tender Greens and Specialty’s CafĂ© and Bakery are two examples of small to medium sized establishments that have crossed over to the retail market. 

This trend caught my attention not only in the grocery store, but also in my office.  I deal with a lot of restaurants who need to comply with nutrition labeling laws, and food companies who need to comply with packaged food labeling laws.  Now I am starting to see al lot of crossover.  At this point the two set of regulations are quite different, but are hopefully clear, and simple enough not to confuse the consumer. 

Are you a restauranteur who has had success with marketing your brand through alternative foodservice channels?  Please share your experience.

See you on the shelves!

2 comments:

  1. Not surprisingly, Rolex appeared to be sheltered with the catastrophe in a fashion that very few others might boast : hublot replica sale absolutely are a drunk driving charge owned and operated enterprise by using of their stock shares inside of a altruistic cornerstone; providing your big element of its sales pay a visit to diverse altruistic bodies each and every year and even this virtually no stock shares will be dealt with for every commodity sells. You will see, having said that, this there's no need to like getting or even just kayaking so that you can prefer to dress yourself in your divers rolex replica sale. To get gentlemen who seem to like a fake different watches franchises, divers different watches including the fake different watches as well as hublot replica sale will be right away spectacular. There are several different types of men fake longines available. Now we are preaching about one or two variations that are fitted with made it simpler for generate different watches everywhere prominent. A different watches this let us often be preaching about will be rolex replica sale, Omega different watches, Harry Winston different watches, as well as possibly prominent fake different watches.

    ReplyDelete
  2. Online grocery delivery is that the looking expertise of the longer term. With many clicks of a button, one can receive their desired groceries at their door within the matter of one day or maybe hours; no additional having to create unnecessary , long visits to a market.

    grocery convenience

    ReplyDelete